So I am not at all surprised about the news that EVE Online in spite of its very female name only has 4% of female players. To me EVE has always been the ultimate ePeen game, the one game that enables you to crush your enemies, see them driven before you, and to hear the lamentation of their women. Or to be more precise, it is the game where crushing your enemies with your ePeen is the unique sales point of the game, while the more peaceful activities like mining are much less attractive, not to say boring.
On the other hand I don’t really see a problem with having a game which almost exclusively attracts men. I doubt that the Playboy has more than 4% female readers, and I don’t think anybody considers that a problem. Other content creation industries aren’t targeting 50:50 gender equality for their products either, there are clearly “chick flick” movies, books for male and female audiences, and lots of men and women magazines. I’d be very much opposed to some sort of regulation that tried to ensure that everything published had to be equally attractive to men and women. I would however very much like to see a game similar to EVE with a virtual galaxy to explore which *isn’t* all about ePeen and hurting people, and offers more interesting peaceful and PvE activities. Gender equality isn’t about making everything the same, it is about valuing men and women equally, in spite of their differences.